You can now buy an Oura Ring at Target – and get it sized right in the store

The Oura Ring has gotten so common over the previous few years that you simply now can purchase the smart ring at Target. The retailer introduced a partnership with Oura on Tuesday to develop the wearable’s in-store retail footprint. 

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When clients store for the Oura Ring at a Goal location, they will check out the shop’s in-store sizing expertise, as an alternative of ready to obtain a sizing package by mail, confirming their dimension, after which receiving a hoop of their very own a number of days or perhaps weeks later. But when a buyer is looking for the Oura Ring online, they’ll obtain a $10 reward card after they buy an Oura sizing package, which will be utilized to any future Goal or Goal.com buy, together with an Oura Ring. 

In contrast to a smartwatch, which will be adjusted by way of wristband straps, a sensible ring is just not as versatile and requires an ideal finger match. Most sensible ring manufacturers mail a sizing package to the shopper previous to the ring being shipped, extending the ready interval clients take forward of receiving the product. This in-store sizing expertise ought to get rid of that ready time altogether. 

“We’re excited to be working with a like-minded model to make Oura Ring accessible to extra individuals, together with girls, who are sometimes ignored in the case of well being services. Collectively, we may help enhance the lives of our shared clients by way of personalised well being insights throughout Sleep, Exercise, Stress & Resilience, Ladies’s Well being, and extra,” stated Doug Sweeny, Oura’s chief advertising and marketing officer. 

It’d appear to be a distinct segment product, however the sensible ring market may rival the smartwatch in time. Its market dimension is anticipated to develop to a $1 billion business by 2032, in keeping with a latest report by DataHorizzon Research. Some corporations, like Goal and Oura, clearly purpose to remain forward of this progress: What was as soon as a novel wearable is now a product you’ll be able to choose up alongside your bag of potato chips and Advil. 

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That is the second retailer the place you should purchase an Oura Ring in-store. Best Buy launched a world partnership with the model final 12 months. Amazon started promoting the sensible ring on its e-commerce web site in March.