Officine Générale Fall 2023 Marketing campaign: Evoking Artistry

Officine Générale’s fall-winter 2023 advertising marketing campaign quietly unfolds in Paris, an ever-present nevertheless in no way obtrusive metropolis. Fashions Niels Trispel and Maggie Maurer exude a casualness and warmth, as if they might very nicely be artists misplaced of their craft near the beauty of rue Campagne-Première.

Officine Générale Fall/Winter 2023 Advertising and marketing marketing campaign

Laurence Ellis, taking footage his second advertising marketing campaign for Officine Générale on film, collaborates with Paris-based Italian stylist Giovanni Dario Laudicina. The stylist constructs a look he self-describes as “very French,” sculpted spherical cinematic nuances.

Following the mannequin’s fall-winter current, Monochromania, the gathering repositions tailoring inside an metropolis context, specializing in founder and ingenious director Pierre Mahéo’s favorite colors, navy and grey. On this vein, the gathering is a versatile arsenal for modern residing, straddling the casual and the refined with out effort.

The advertising marketing campaign, though delicate, turns into an understated ode to Paris, city Officine Générale calls home. It strikes a fragile stability, infusing the sophistication inherent to city with the relaxed, ingenious aura one could affiliate with a tucked-away workshop.

The gathering pays homage to wise metropolis residing whereas reflecting a method of relaxed, ingenious freedom.