The advertising and marketing rollout for Greta Gerwig’s Barbie film has been spectacular, ubiquitous, and very pink, spanning numerous model collaborations and in-person activations, just like the life-size pink Barbie Dream House in Malibu, now listed on Airbnb. However a few of the most compelling advertising and marketing for the movie comes straight from its star, Margot Robbie.
As Robbie, who performs the world-famous doll within the movie, has promoted Barbie forward of its July 21 launch, followers have delighted in her impeccable crimson carpet recreations of Barbie’s most glamorous looks from through the years. Working with stylist Andrew Mukamal, Robbie has sported excessive style variations of iconic outfits worn by Barbie in numerous eras, from the legendary black and white striped swimsuit worn by the primary Barbie in 1959 to the recent pink day-to-night working girl ensemble {that a} career-minded doll wore in 1985. In line with Robbie, the recreations are tributes to Barbie followers.
Learn extra: How Barbie Came to Life
“We’re discovering Barbie references from a long time previous and simply doing it actually for the large Barbie followers on the market, people who find themselves truly gathering these Barbies,” Robbie instructed People on the movie’s premiere in Los Angeles, the place she wore a customized Schiaparelli recreation of the black cocktail costume worn by the 1960 “Solo within the Highlight” Barbie. “We’re hoping to get them excited…we’re pairing Barbie references with nice designers.”
That Robbie’s tour appears to be like have turn into a style phenomenon is becoming, on condition that Barbie creator Ruth Handler at all times supposed for style to be a significant a part of the doll’s attraction. Fed up with the dearth of toy choices for ladies, who sometimes may select between child dolls or paper dolls to play with, Handler created one by way of which they might embody their future desires—partly by dressing her in numerous outfits.
See all of Margot Robbie’s greatest crimson carpet appears to be like beside the Barbie dolls that impressed them beneath.
Pink and Fabulous Barbie, 2015
“Pink Fabulous” Barbie
Mattel Inc.; Getty Pictures
To recreate this flirty pink polka dot outfit, Mukamal turned to the archives of Valentino, taking inspiration from a maroon polka dot halter neck midi costume from the style home’s Spring/Summer season 1993 assortment. For Robbie’s look, Valentino up to date the design in a shiny pink and white polka dot material and shortened the hem to be a mini costume, which Mukamal paired with a yellow Valentino Rockstud purse, white Manolo Blahnik pumps, and a set of Assael pearl earrings and matching bracelet.
The Authentic Barbie, 1959
For this iconic look, Mukamal pulled a black and white strapless bandage costume from Hervé Legér to pay homage to Barbie’s black and white striped one-piece swimsuit, then accessorized it with a pair of white Jacques Marie Mage cat eye sun shades with blue lenses, Spinelli Kilcollin hoop earrings, and a pair of black Manolo Blahnik peep toe heeled mules.
Day to Evening Barbie, 1985
“Day to Evening” Barbie
Mattel Inc. (2); Getty Pictures (2)
For the Barbie premiere in South Korea, Mukamal re-created not one however two appears to be like for the crimson carpet to pay tribute to the versatile type of Barbie as a working girl. For the primary “day” look, he dressed Robbie in an Atelier Versace fuchsia skirt swimsuit with white accents, which he accessorized with an ascot tie, boater hat, matching Manolo Blahnik spectator pumps, and a jeweled Judith Leiber purse formed like a cellular phone from the time. For the second “night time” look, Robbie wore a celebration costume in the identical shade of fuchsia with a full tulle skirt and matching peep toe heeled mules from Manolo Blahnik.
Glowing Pink Barbie, 1964
“Glowing Pink” Barbie
Mattel Inc.; Getty Pictures
The inspiration for this outfit comes from a 1964 Barbie who wore a glowing pink sheath costume with an identical jacket and pillbox hat. To recreate it, Mukamal dressed Robbie in an embellished costume and jacket set from Moschino, which he paired with a bow-festooned pillbox hat, matching Manolo Blahnik peep toe heeled mules, and an identical quilted coronary heart purse.
Earring Magic Barbie, 1992
“Earring Magic” Barbie
Mattel Inc.; Getty Pictures
To recreate the look of the “Earring Magic” Barbie doll that debuted in 1992, Mukamal enlisted Balmain to create a sizzling pink mini costume with sheer sleeves and a leather-based bustier costume, which was paired with giant star earrings and an identical star chain belt.
Completely Hair Barbie, 1992
“Completely Hair” Barbie
Mattel Inc.; Getty Pictures
Whereas essentially the most excellent characteristic of the 1992 “Completely Hair” Barbie doll could have been her ankle-length tresses, her swirl print mini costume gave it some severe competitors. To recreate this look, Mukamal dressed Robbie in a Pucci mini costume and paired it with a pink Chanel purse, sizzling pink Manolo Blahnik pumps, and Taffin earrings.
Solo within the Highlight Barbie, 1960
“Solo Highlight” Barbie
Mattel Inc.; Getty Pictures
For the Barbie premiere in L.A., Mukamal drew inspiration from some of the iconic Barbie appears to be like of all time—the “Solo within the Highlight” Barbie, who sports activities a glowing black strapless sheath costume with a voluminous hem. To deliver this look to life, he tapped Schiaparelli to recreate the costume, right down to the crimson rose element on the hem. Just like the Barbie, Robbie accessorized with black opera gloves, black Manolo Blahnik peep toe heeled mules, a Lorraine Schwartz diamond necklace and earrings, and a pink handkerchief.
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