How much does it cost Apple to make a Vision Pro headset?

Apple’s new class of product, the Vision Pro headset, comes with a powerful price tag starting at $3,499. However how a lot does it value the corporate to construct one? It is a query that Omdia wished to reply, so it compiled a Invoice of Supplies (BoM) and did some quantity crunching.

Breaking down the headset into 11 teams of elements, the corporate discovered that the most costly elements by far have been the 2 predominant micro-OLED shows. Manufactured by Sony Semiconductors, these value Apple an estimated $456, accounting for 29.6% of the whole BoM.

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Subsequent on the listing are the brains of the unit, two processors that deal with the workload.

There’s an M2 chip appearing as the principle processor. This is identical chip that powered the 2022 MacBook Air and is tasked with operating the VisionOS working system and dealing with picture processing. There’s additionally a separate R1 chip that manages the inputs from the cameras, microphones, and myriad different sensors.

The value for these two is estimated to be $240, which is 15.6% of the whole BoM.

Totaling up all the opposite bits and items, from the body of the headset to the battery, Omdia estimates the whole BoM to be $1,542, or 44% of the price of the most affordable Imaginative and prescient Professional.

Is a BoM that accounts for 44% of the sale worth excessive or low?

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It is in regards to the ballpark.

For comparability, estimates put the BoM of a 256GB iPhone 15 Pro Max at round $500, or about 42% of the retail worth.

If you happen to suppose you may calculate a revenue margin from this, do not hassle as a result of it is unattainable to determine all of the related prices, from R&D to meeting and transport.

Additionally, this is not going to be just like the iPhone the place Apple sells hundreds of thousands. Omdia estimates that Apple will produce some 200,000 Imaginative and prescient Professional models this yr, and “an estimated 1 million models are projected throughout the few years past 2024 with the launch of the brand new Imaginative and prescient Professional.”