Gisou Opens Harrods Pop-Up | BoF

Gisou, the honey-inspired hair care line primarily based by influencer Negin Mirsalehi, will open a pop-up, dubbed the The Dazzling Honey Glow Pop Up, at London’s Harrods division retailer on Dec. 19.

Open until Jan. 2, the two-week pop-up is the second of its sort – an experience on New York’s Fifth Avenue debuted on Dec. 14. Alongside core merchandise, the Harrods pop-up will perform restricted model objects, similar to merchandise, as correctly interactive video video games customers can play to win prizes. It’ll moreover present Gisou’s skincare differ, along with a face oil and lip oil, in wholesale for the first time.

Based mostly by Mirsalehi and her affiliate Maurits Stibbe in 2015, Gisou’s star has been rapidly rising. In response to social listening agency Creator iQ, Gisou was the fastest-growing hair care mannequin in its 2023 US index, amassing $60.9 million in earned media price (EMV) and rising 195 % year-on-year.

Serving to to fuel that progress is Sarah Watt, who joined as chief govt officer in September. Beforehand, she served as chief promoting officer at Charlotte Tilbury, and held fairly a number of roles at L’Oréal.

Examine further:

The Fastest-Growing Beauty Influencers of 2023

Plenty of social platforms launched their subsequent period of creators this week, nevertheless TikTok creates in a single day magnificence stars like no completely different.