Have you learnt that eyewear can have an enormous impact? The overwhelming majority of glasses are comprised of provides like metals, nylon, and plastic. That’s what makes Eyebuydirect’s new launch the entire additional intriguing.
Earlier this month, Eyebuydirect launched its RFLKT Desert Dreaming collection with a desert-themed event that I attended on behalf of Teen Vogue in Joshua Tree. The mannequin is in search of to make the glasses-wearing experience even greater by supporting a additional sustainable future.
The model new line, which is marketed as a additional eco-friendly numerous, choices 13 attractive eyeglasses and sunglasses in earthy, vibrant hues impressed by the desert’s pure magnificence and hues. You could get your frames of different with or with no prescription and each kind moreover is offered in two colorways. However, one of many distinctive parts of this launch is the provides used to assemble objects inside the assortment. Each physique is crafted from bio-acetate, which is a material extracted from cellulose acetate flakes (cotton or picket), and bio-based plasticizers (a biodegradable and renewable numerous to phthalate plasticizers) that helps give the frames flexibility.
In accordance with the mannequin, the frames had been able to acquire a 50% cost of biodegradability beneath managed composting circumstances all through a testing interval that lasted for 150 days (which implies 50% of the bio-acetate supplies completely decomposed). This is usually a large distinction from standard plastics, which generally take years to interrupt down (in response to the mannequin, a plastic bottle can take anyplace between 450 – 1000 years). In addition to, the entire packaging and yellow defending circumstances are moreover comprised of recycled provides. Eyebuydirect’s mission is to make prime quality eyewear accessible to everyone whereas moreover making an impression with collections, ranging from picket to bio-nylon and recycled plastic collections.
“Our focus at Eyebuydirect is to current our purchasers with various. With over 3,000 sorts, we’re devoted to growing various by offering eco-conscious eyewear,” says Branden Maes, Senior Mannequin Promoting and advertising Supervisor at Eyebuydirect to Teen Vogue. “The Desert Dreaming assortment helps us receive our purpose of accelerating our selection in a technique that provides eco-conscious selections with out compromising kind and affordability,” he gives.
The cool shapes and silhouettes inside the line are one different bonus! You’ll uncover daring outsized sunnies (Dawn is my favorite), retro throwback shades (good day Everest!), and elevated frequently optical lenses. There is no shortage of cute sorts to check out and we happen to suppose they’re going to pair utterly with your whole upcoming festival outfit looks.
All of the issues inside the assortment is priced at $70 and beneath, and you could retailer the model new assortment instantly on Eyebuydirect’s site. Check out a number of of our favorite sunnies below:
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