Dua Lipa Embraces Blokecore with Puma Palermo Ads

PUMA has however as soon as extra raised the bar on the earth of development and sport, reinvigorating the enduring Palermo sneaker with a current and vibrant twist. Dua Lipa fronts the marketing advertising and marketing marketing campaign, set in direction of the gorgeous backdrop of a historic Italian villa.

The Houdini singer channels blokecore, posing in outsized jerseys paired with jeans. It’s a celebration of this timeless fundamental, intertwining the category of Italian heritage with trendy vogue. Photographer Francesco Nazardo’s placing pictures seize the essence of the advertising and marketing marketing campaign: playful, candid, and brimming with life.

Dua Lipa for PUMA Palermo 2023 Advertising marketing campaign

Beforehand, Dua Lipa showcased the PUMA Thrifted pack, and she or he moreover embraced extreme development with the Versace La Vacanza campaign. The PUMA Palermo sneaker, revered as a customer of honor, is showcased amid frescoes and up to date produce, embodying a singular mixture of fundamental and trendy aesthetics.

Its latest iteration is a homage to its rich historic previous, initially a favorite in Eighties soccer stadiums. Its design, that features a T-toe construction and the fundamental gum outsole, stays true to its roots. However, the introduction of vibrant new colorways injects a current aptitude into this storied silhouette.

Dua Lipa, donning the timeless low-top, pairs it with outsized sportswear, jeans, and team-colored tricots, encapsulating a up to date terrace aesthetic that resonates with instantly’s fashion-forward crowd.

Dua Lipa’s involvement brings a dynamic energy to the advertising and marketing marketing campaign. Her enthusiasm for Palermo’s new colorways and their versatility in styling shows the sneaker’s functionality to transcend developments. “Capturing in an unbelievable Italian villa was the proper backdrop for a advertising and marketing marketing campaign celebrating a timeless fundamental identical to the Palermo,” Lipa suggestions.

The PUMA Palermo, in its thrilling new colorways, is now accessible for sneaker followers and development connoisseurs alike. Obtainable on PUMA.com, flagship retailers, and select retailers, this launch is simply the beginning of what ensures to be an thrilling journey into 2024 and previous.

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