Dior unveils its spring-summer 2024 assortment with a advertising marketing campaign that marries the mannequin’s heritage with trendy feminism, as conceptualized by Maria Grazia Chiuri. The commercials, photographed by Tina Barney, have a superb time femininity in its most quite a few and expressive varieties.
Dior Spring/Summer season 2024 Advertising marketing campaign
The photographs from the French fashion brand attribute a stable along with Alice McGrath, Honey Ordonez, Rosanna Ovalles, Mauve Dupuy, and Ying Ouyang. They navigate by diversified rooms with opulent decor. These vignettes of space and timelessness are a tribute to the self-assertive spirit of the modern woman.
The Dior spring 2024 assortment consists of a mix of textures and transparencies, that features sheer supplies, intricate lace, and coats adorned with great embroidery. These components combine to create an ethereal, historic, and avant-garde prime quality, an indicator of Chiuri’s design ethos.
The enduring Dior Toujours bag is reimagined in crinkled leather-based, carrying the micromanage pattern, and footwear similar to the Diorebel boots and Adiorable pumps, embellished with white resin beads, add a contact of boldness to the delicate apparel.
Stylist Elin Svahn brings a refined sophistication to the ensembles, complemented by Peter Philips’ minimalist make-up and Damien Boissinot’s trendy hairstyles. Collectively, they craft a look that’s quintessentially Dior—understated however impactful.
As a precursor to this advertising marketing campaign, Dior moreover launched a model new industrial for the Miss Dior parfum, linking the house’s rich fragrance legacy to its current type.
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