A Fresh Chapter From the Brand

In a dangling homage to the enduring spirit of Chloé, inventive director Chemena Kamali introduces her inaugural advertising marketing campaign, Chloé Portraits for 2024, with a sequence of photographs that bear in mind earlier dwelling faces along with new ones.

Captured by the lens of photographer David Sims, the portraits are a celebration set inside the coronary coronary heart of Paris, that features muses Natalia Vodianova, Jessica Miller, Fei Fei Sun, and Ornella Umutoni. The sequence is about to extend with the inclusion of icons Jerry Hall and Liya Kebede, whose choices will proceed the story.

Chloé Portraits 2024 Advertising and marketing marketing campaign

Each image is a canvas showcasing the fluidity and elegance of billowing silhouettes, the whisper of lightweight ruffles, and a palette of delicate colors that are as loads a signature of Chloé as the women who placed on them.

Kamali’s vision for Chloé is simply not solely seen nevertheless felt—each garment is a press launch of refined class, a stability between the luxury brand’s storied heritage and the forward thrust of latest extreme vogue.

That’s further confirmed inside the redesigned emblem, a refined rendition that symbolizes the mannequin’s evolution whereas staying true to its roots.

Because the fashion world’s eyes flip to the upcoming winter 2024 assortment, these portraits perform a prelude to the designs set to grace the runways of Paris Vogue Week on February twenty ninth.

Echoing Kamali’s private phrases regarding the essence of the Chloé woman, the portraits perform muses that are effortlessly extremely efficient, stunningly pretty, and actually free.