Samsung retakes top phone sales spot from Apple as a third phone maker gains on them both

According to IDC, Samsung has overtaken Apple as the worldwide chief in smartphone gross sales. (It was solely three months in the past that Apple topped Samsung for the first time in world smartphone shipments.) 

Within the first quarter of 2024, 289.4 million telephones had been offered. How did that break down by producer? The numbers inform a really clear image:

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• Samsung – 60.1 million items offered with a 22.5% market share
• Apple – 50.1 million items offered with a 20.7% market share
• Xiaomi – 40.8 million items offered with an 11.4% market share
• Tanssion – 28.5 million items offered with a 5.7% market share
• OPPO – 25.2 million items offered with a ten.3% market share

The large shock is the absence of Google. Even with its flagship Pixel 8 telephones persevering with to realize recognition, the corporate cannot crack the highest 10. The excellent news for Google is that the variety of Android telephones shipped in Q1 far overshadows iOS units, with Android transport a complete of 144.6 million items.

These numbers don’t embrace the Others class, which offered 84.7 million items.

It is also telling to check the numbers between Q12024 and Q12023. Final yr’s comparable numbers appear like this:

• Samsung – 60.5 million items offered
• Apple – 55.4 million items offered

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Whereas Samsung solely noticed a lower of 0.4 million items, Apple decreased by 5.3 million items.

What’s behind this alteration? Ryan Reith, group vice chairman with IDC’s Worldwide Mobility and Client Gadget Trackers, expects each Apple and Samsung will keep their maintain on the high-end portion of the market because the rise of the Chinese language corporations will drive the 2 smartphone leaders to search for different areas the place they’ll proceed to broaden and diversify.

That is a straightforward conclusion to attract, with Xiaomi going from 30.5 million items offered in Q12023 to 40.8 million items offered in Q12024. 

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In the meanwhile, it is all in regards to the Asian market, and people smaller corporations will proceed to eat away at Samsung’s and Apple’s market share.

Nevertheless, with Apple planning to go all in with AI, it is exhausting to guess how the market will shift when the following iPhone is launched.