Does your Facebook app look different? Meta is rolling out a TikTok style video player

The subsequent time you hearth up Fb, you would possibly discover it seems to be just a little extra like TikTok.

Meta announced today that it is launching a brand new full-screen video participant that brings all the web site’s video codecs, together with Reels, stay movies, and longer movies, into one space — hopefully making it simpler to share movies regardless of the format.

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The participant could have controls like a slider to skip round in longer movies plus a faucet possibility that permits you to leap ahead or backward 10 seconds — for instance, in case you missed a step in a recipe. 

There’s going to be a horizontal video mode as effectively. Movies will seem vertically by default, however when potential, there will be an choice to flip to horizontal. Moreover, customers will see extra related movies associated to their pursuits no matter size or format. These suggestions will seem outdoors the brand new participant and on the principle Fb feed.

Pointing to the recognition of smartphone-driven TikTok-style content material, the discharge famous: “Whereas Fb continues to be the house for all sorts of video, we’ll present much more Reels to fulfill the rising demand for this format.”

Fb says the up to date video participant will likely be rolling out on Android and iOS within the US and Canada first, and globally over the following few months.

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These updates, the corporate mentioned, will give creators extra alternatives to faucet into further audiences they won’t have been capable of attain earlier than. It was simply final November the corporate launched new methods for creators to grow their audience, comparable to experimenting with completely different variations of a Reel to see which one performs finest, utilizing generative AI to make the very best movies, and providing the flexibility to create Reels from current video posts and stay streams on cellular.