Is Selena Gomez a Billionaire? Rare Beauty Exploring Sale

Selena Gomez, the actor, singer, and entrepreneur behind Uncommon Magnificence, is wanting into funding or acquisition gives for the corporate, in accordance with a new report.

Uncommon Magnificence, which is reportedly price $2 billion, seems to be in personal talks with bankers who’re interested by investing or buying it, Bloomberg discovered by means of “folks conversant in the matter.” Gomez would nonetheless be concerned with the enterprise and has employed advisers to weigh gives from totally different companies, per the report.

Kylie Jenner and Rihanna grew to become billionaires by means of their magnificence traces, with Forbes estimating that $1.4 billion of Rihanna’s $1.7 billion web price comes from Fenty Magnificence. A November 2019 deal placed Kylie Cosmetics at a $1.2 billion valuation and positioned Jenner’s web price over a billion {dollars} on the time.

^{Selena Gomez celebrates the launch of Uncommon Magnificence’s Type Phrases Matte Lipstick and Liner Assortment at Santa Monica Correct Lodge on June 29, 2022 in Santa Monica, California. (Photograph by Presley Ann/Getty Photos for Uncommon Magnificence)}

Business of Fashion stories that Uncommon hit greater than $400 million in web gross sales within the 12 months ending in February of 2024, inserting its valuation at $2 billion. All particular person make-up, physique care, and brushes from Uncommon Magnificence are $30 and under.

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One product from Uncommon, a liquid blush, went viral on TikTok in 2022 and introduced in $70 million in revenue that yr. The corporate’s bestsellers, in accordance with a ranking on its web site, additionally embrace tinted lip oil and matte lipstick.

Nevertheless, superstar standing is not any assure of success within the magnificence business — Kristen Bell and Eva Mendes needed to discontinue their product traces after disappointing monetary outcomes.

A current market research report from NIQ exhibits that superstar magnificence manufacturers have skyrocketed in gross sales, from $691.5 billion in 2022 to $1,091.1 billion final yr. The report confirmed that profitable superstar manufacturers have compelling backstories and join with their shopper base.

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“Individuals are on the lookout for efficiency and worth of their merchandise, which Uncommon does rather well,” Sable Yong, a magnificence author based mostly in New York, told Bloomberg final yr. “Sure, it is cute. Sure, Selena Gomez is the founder. However even when she wasn’t within the image, they’re well-formulated merchandise that carry out rather well at a reasonably attainable worth level.”

The success of Uncommon Magnificence reportedly has catapulted Gomez’s web price from $95 million in 2022 to an estimated $800 million in 2024.