31 Top TikTok Influencers in 2023

TikTok has seen skyrocketing development within the US, with many influencers coming to the fore. TikTok is understood for its large number of content material, together with humorous movies, lip sync movies, cooking movies, dancing movies, prank movies, and far more. TikTok influencers have constructed profitable social media careers utilizing the platform and have boosted their presence by partnering with manufacturers.

Why ought to manufacturers companion with social media personalities?

For manufacturers trying to construct their presence on social media, partnering with high TikTok influencers is usually a critical increase. Listed here are a number of the explanation why you must take into account partnering with social media influencers

1. Improve model consciousness: One of many major purpose manufacturers companion with social media personalities is to spice up consciousness about their model. TikTok influencer marketing could be instrumental in introducing your model to new audiences.
2. Social media advertising and marketing: A stable social media technique for manufacturers ought to embrace partnering with TikTok customers to extend engagement with the model itself.
3. Discover area of interest audiences: Social media platforms is usually a useful device to search out area of interest audiences to develop your model. For instance, working along with a TikTok influencer could be immensely useful in your model because it introduces your model to an entire new viewers that you simply may not have reached in any other case.
4. Be present with the tendencies: TikTok is a number one social media platform with a novel and huge viewers. Being on TikTok is essential for manufacturers that wish to domesticate a presence on trending platforms and acquire a bigger viewers for his or her model. Get extra TikTok trends predictions for 2023 right here.

Deciding on the Finest TikTok Influencers for Your Model: Our Key Standards

TikTok’s distinctive platform affords various alternatives for model collaborations. When selecting TikTok influencers, it’s essential to evaluate them primarily based on particular standards. Every issue is rated on a scale of 1 to five, the place 1 is much less vital and 5 is most important. Listed here are the components we thought-about when compiling this publish.

1. Content material Creativity and Originality: TikTok values unique and inventive content material. Consider the distinctiveness and creativity of the influencer’s content material.
2. Viewers Dimension and Demographics: Contemplate the influencer’s follower rely and if their viewers demographics align together with your goal market.
3. Engagement Price: Excessive engagement charges point out a powerful, energetic reference to the viewers, which is essential on a platform like TikTok.
4. Model Compatibility: The influencer’s fashion and content material ought to align together with your model’s picture and values for a cohesive partnership.
5. Trendsetting Capacity: Influencers who’re trendsetters or adept at leveraging TikTok tendencies can considerably improve marketing campaign attain and affect.
6. Authenticity and Credibility: Genuine influencers who genuinely have interaction with their viewers can drive simpler promotions.
7. Professionalism and Reliability: Assess their professionalism and observe file in managing collaborations and assembly commitments.
8. Authorized and Moral Compliance: Guarantee adherence to promoting requirements and moral practices in content material creation and promotions.
9. Affect Past TikTok: Contemplate the influencer’s attain and affect on different social media platforms for a multi-channel advertising and marketing method.
10. ROI and Efficiency Metrics: Consider the potential return on funding and measurable outcomes from the influencer’s earlier collaborations.

31 Prime TikTok Influencers

We’ll have a look at the most effective TikTok customers to observe and companion with, together with high TikTok influencers with a big social media presence media and a substantial following.

1. Charlie D’Amelio, @charlidamelio – 149m followers

Charlie D’Amelio is without doubt one of the largest stars on TikTok for her attention-grabbing video content material, dance movies, and different content material. Charlie began posting her first dance movies in 2019 and rapidly started posting extra as she gained reputation on the TikTok platform. She is at present probably the most adopted TikTok influencers with over 100 million followers and has additionally gained fame outdoors of the social media platform.

2. Jason Derulo, @jasonderulo – 57m

Jason Derulo is a singing sensation that rapidly gained over one million followers and extra over on TikTok because of his singing and dance content material. Jason Derulo additionally has a big media presence on different social media apps as nicely.

3. Michael Le @justicecmaiko – 252.9k

Michael Le is a dancer and choreographer, and a few of his dance movies generate thousands and thousands of views on his TikTok account.

4. Josh Richards, @joshrichards – 26m followers

Josh Richards is a social media star that posts all types of content material as a TikTok influencer. He has over one million followers and in addition has a podcast, merch, and different social media as nicely. Josh Richards is a part of the collaborative social group Sway Home and posts movies of himself dancing and lip-syncing to common songs

5. Avani Gregg, @avani – 42.9m

You would possibly acknowledge Avani Gregg for her viral TikTok video the place she remodeled herself into Harley Quinn. Avani Gregg is a TikTok consumer whose content material is all about posting movies associated to magnificence and make-up, and he or she has amassed a big following because of this.

6. Dominik Lipa, @domelipa – 63.2m

Dominik Lipa is without doubt one of the high TikTok influencers and started usually posting movies on TikTok beginning in 2018. Like different tikTok influencers, she posts choreographed dances, challenges, and lip-syncing movies on her social media accounts.

7. The Hype Home, @thehypehouse, 21.3m

The Hype Houe is barely completely different from the opposite accounts featured right here as it’s extra of a collaborative effort between a number of TikTok influencers. They’ve a considerable following and create content material and partnerships with manufacturers and amongst themselves. Their Youtube channel has additionally gained reputation, exhibiting behind-the-scenes footage and extra.

8. Kristina Kika Kim, @kikakiim – 34.1m

Kristina Kika Kim is a social media influencer who posts humorous clips, lip sync movies, and different content material much like fellow TikTok stars. She additionally has a Youtube channel and has over one million followers throughout the platforms.

9. Noah Beck, @noahbeck – 34.1m

Noah Beck gained fame through the pandemic by posting dance movies on TikTok. He’s one other TikTok influencer that has seen regular development on the social media app and has over one million followers.

10. Kyle Thomas, @kylethomas – 35.2m

Kyle Thomas is a British TikTok creator who posts primarily lip-sync movies. Kyle Thomas is without doubt one of the extra well-known British TikTok influencers who has constructed his model by sharing informative movies and info about rescue animals and his efforts. Kyle Thomas has develop into one of many high TikTok influencers for his distinctive and informational movies.

11. Topper Guild, @topperguild – 31.2m

Topper Guild is an American social media persona and TikTok influencer. He posts problem movies, pranks, meals, and different forms of informational movies on social media platforms reminiscent of TikTok.

12. Demi Bagby, @demibagby – 14.3m

Demi Bagby shares health and bodybuilding content material as a TikTok influencer. Her inspiration account has steadily gained over one million followers, and he or she makes use of her social media channels to share constructive elements of her journey following an accident she sustained on the age of 14.

13. Jason Espresso, @jasoncoffee – 21.6m

Jason Espresso is without doubt one of the common TikTokers for content material round household life. He has gained fame for creating bodily comedy skits along with his household and showcasing what household life is all about.

14. Khaby Lame, @khaby.lame – 154.4m

Khaby Lame is a TikTok content material creator that has gained a big following for his content material. He has been known as a TikTok king Khabane Lame for his large following and creates humorous content material for TikTok.

15. Holly Hubert, @hollyh – 15.8m

Holly has been named the most important TikTok star in Britain. She posts all types of content material on her TikTok web page, reminiscent of magnificence, way of life, and style, for her followers.

16. Rodrigo Contreras, @elrodcontreras – 42.2m

Rodrigo Contreras Is a Mexican TikTok star. He primarily posts dance and lip-sync movies on his web page and has his personal Youtube channel.

17. Nisha Guragain, @nishaguragain – 28.2m

Nisha is an Indian social media persona recognized for her style movies, lip-syncing content material, and different enjoyable way of life content material on TikTok.

18. Jayden Bartels, @jaydenbartels – 8.8m

Jayden Bartels began posting movies when TikTok was generally known as Musical.ly, and he or she is understood for her wonderful dance movies, lip-syncing music movies and content material together with her pals on TikTok.

19. Tevin Musara, @superherointraining – 9.8m

Tevin Musara is a big a part of the TikTok group and primarily uploads comedic and response movies. His movies characteristic viral moments on the Web and his responses to them.

20. Lauren Godwin, @laurengodwin – 22.5m

Lauren Godwin is a comedic TikTok influencer who posts brief comedic movies on her web page alongside magnificence and household content material for her followers.

21. Jojo Siwa, @itsjojosiwa – 45.5m

Jojo Siwa grew to become well-known for showing on Dance Mothers and ultimately joined social media platforms reminiscent of TikTok to publish movies about her life. Jojo Siwa has since grown her social media presence on platforms reminiscent of TikTok and Instagram.

22. Gilmer Croes, @gilmhercroes – 35.4m

Gilmer Croes has cultivated a TikTok channel that’s all about making folks snigger and bringing pleasure. His movies characteristic comedic skits, humorous dances, and different entertaining content material for his followers and followers.

23. Savannah LaBrant, @savv.labrant – 29.6m

Savannah LaBrant is without doubt one of the high TikTok influencers for style, way of life, and pictures. Her movies often characteristic lipsync and dance content material together with her daughter, and he or she additionally shares about her household on her TikTok web page.

24. Sarah Cooper, @whatchugotforme – 634.1k

Sarah Cooper is a comedy TikTok influencer recognized for her humorous lipsync content material, skits, and different comedy movies.

25. Child Ariel, @babyariel – 36.1 m

Child Ariel is a TikTok influencer recognized for her singing and performing talents. She has used her TikTok web page to create consciousness and launch initiatives reminiscent of an anti-bullying marketing campaign and has additionally acted in characteristic movies.

26. Christian Collins, @weeklychris – 4.9m

Christian Collins is a Canadian TikTok star that has gained fame on Youtube. His TikTok web page options movies of him singing, way of life content material along with his companion, and journey movies and options.

27. Zach King, @zachking – 72.8m

Zach King is a magician recognized for his TikTok movies. His movies characteristic illusions and different magic content material, making him a preferred account on the platform. As well as, he has partnered with many main manufacturers because of his distinctive and revolutionary content material on TikTok.

28. Burak Özdemir, @cznburak – 68.9m

Burak Özdemir is a TikTok star from Turkey and is a chef. He posts cooking movies, food-related content material on Tiktok, and basic content material about his life and household.

29. Alex Kawaguchi, @alexkay – 2.4m

Alex Kawaguchi is a rising star on TikTok because of his humorous movies and vivid persona. Alex Kawaguchi’s movies characteristic unique skits and comedic content material impressed by motion pictures and different popular culture. Alex Kawaguchi has additionally partnered with main manufacturers for partnerships primarily based on his following and content material.

30. Connor Wooden, @fibulaa – 744.5k

Connor Wooden is one other area of interest TikTok star within the comedy space and has seen regular development with regards to followers on TikTok. His movies characteristic family and friends and witty observations and skits.

31. Jordi Koalitic, @jordi.koalitic – 19.6m

Jordi Koalitic is a Barcelona-based photographer and TikToker. Followers love his inventive fashion of pictures and distinctive eye for visuals, and he has since gained an extremely massive following on the platform. His Tiktok options pictures concepts, results, and ideas and methods for aspiring photographers and creatives. He additionally shares behind-the-scenes pictures and photographs to point out followers how the pictures course of works.

How will you promote your small enterprise on TikTok?

You possibly can promote your small enterprise on TikTok in varied methods and construct a profitable social media presence. When you’re questioning how to get followers on TikTok and develop your model, listed here are some ideas:

1. Partnering with a TikTok influencer: Partnering with the correct TikTok influencers that match together with your model worth could be useful in getting a wider attain and extra engagement round your model on the platform.
2. Put up common content material: Social media is all about consistency, and you may efficiently promote what you are promoting on platforms like TikTok for those who usually publish new content material. Many firms publish at the least as soon as weekly to make sure they continue to be in consumer feeds.
3. Use hashtags: Hashtags are helpful for posting on platforms like TikTok as they will make your content material searchable and make it simpler for customers to search out your content material.
4. Like, reply, and remark: Boosting engagement on TikTok is vital to gaining a following on the platform. Commonly liking content material, responding to feedback in your movies, and commenting on different folks’s movies is alternative ways to advertise what you are promoting on TikTok.

Ought to what you are promoting create TikTok movies?

If what you are promoting is on the lookout for a novel and fascinating method to market itself and enhance model consciousness, TikTok movies is usually a useful advertising and marketing device. With over a billion energetic customers, TikTok affords an unlimited and various viewers that companies can faucet into. You may also pair TikTok advertising and marketing with different platforms. Find out about what’s Cameo and leverage different social media platforms as nicely.

Listed here are some explanation why creating TikTok movies, mixed with understanding what Cameo is, may benefit what you are promoting:

• Attain a Wider Viewers: TikTok’s reputation spans throughout varied age teams, making it a platform the place companies can attain each youthful and older demographics.
• Present Character and Creativity: TikTok’s short-form movies enable companies to showcase their persona, creativity, and model identification in enjoyable and fascinating methods.
• Improve Model Visibility: By creating entertaining and shareable content material, what you are promoting can doubtlessly go viral, resulting in elevated model visibility and natural development.
• Capitalize on Tendencies: TikTok is understood for its viral challenges and tendencies. Taking part in these tendencies can put what you are promoting in entrance of a bigger viewers and preserve your content material related.
• Join with Influencers: Collaborating with TikTok influencers, together with these from Cameo, can assist expose your model to their followers and increase your credibility.
• Drive Web site Visitors and Gross sales: TikTok permits companies to hyperlink their web sites immediately of their profiles, making it simpler for customers to go to your web site and doubtlessly make a purchase order.
• Cross-Promotion with Different Platforms: You possibly can leverage TikTok advertising and marketing by cross-promoting your content material on different social media platforms, reaching a broader viewers.
• Humanize Your Model: Showcasing behind-the-scenes footage, staff members, or buyer testimonials in TikTok movies can humanize your model and create a extra relatable picture.
• Keep Related with Youthful Audiences: In case your target market contains Gen Z and youthful millennials, having a presence on TikTok is essential to staying related and linked with these demographics.
• Enhance Engagement and Interactivity: TikTok’s interactive options, reminiscent of duets and challenges, encourage consumer engagement together with your content material, fostering a way of group round your model.

Whereas TikTok is usually a highly effective advertising and marketing device, it’s important to tailor your content material to the platform’s distinctive fashion and viewers preferences. Remember the fact that authenticity and creativity are key to success on TikTok. Earlier than diving in, assess whether or not your model and content material align with TikTok’s tradition and discover how different companies in your trade are utilizing the platform successfully.

By creating compelling and entertaining TikTok movies, what you are promoting can acquire publicity, construct a loyal following, and improve its total advertising and marketing technique. Experimenting with TikTok advertising and marketing alongside different social media platforms and understanding what Cameo affords can result in a well-rounded and efficient advertising and marketing method that resonates together with your target market.

If what you are promoting is on the lookout for a novel method to market itself and enhance model consciousness, TikTok movies is usually a useful advertising and marketing device for what you are promoting. You may also pair TikTok advertising and marketing with different platforms. Find out about what is Cameo and leverage different social media platforms as nicely.

How will you use TikTok for Enterprise?

You should use TikTok for Business by establishing a enterprise account on TikTok and partnering with TikTok influencers to advertise your TikTok for Enterprise account.

How a lot ought to a model pay TikTok influencers?

When contemplating a partnership with TikTok influencers, it’s essential to grasp that their charges can differ considerably primarily based on a number of components. These components embrace their social media following, area of interest or trade focus, and the extent of engagement they’ve with their followers. Listed here are some key factors to think about:

• Social Media Following: TikTok influencers with bigger followings typically command increased charges for model partnerships. Influencers with thousands and thousands of followers have a broader attain and may doubtlessly expose a model to an enormous viewers.
• Area of interest or Business Focus: The area of interest or trade that the influencer makes a speciality of also can affect their charges. Influencers who’re extremely regarded in particular industries or niches might cost increased charges because of their experience and authority in that space.
• Degree of Engagement: Engagement is a vital metric for evaluating an influencer’s effectiveness. Influencers with excessive engagement charges, that means their followers actively work together with their content material, are sometimes extra wanted by manufacturers and should cost increased charges.
• Partnership Scope: The scope of the model partnership also can affect the charges. Longer-term partnerships or campaigns that require extra effort and content material creation might include increased worth tags.
• Model Repute: Established manufacturers with robust reputations might have extra negotiating energy and will doubtlessly safe extra favorable charges from influencers.
• Influencer’s Attain and Impression: Manufacturers must also take into account the influencer’s potential affect on their target market. An influencer who can resonate strongly with the model’s goal demographic could also be price the next funding.

It’s essential for manufacturers to do their analysis and punctiliously consider potential influencers to make sure they align with their model values and targets. The return on funding could be substantial when partnering with the correct TikTok influencers, as their genuine and fascinating content material can drive model consciousness, attain new audiences, and increase total model credibility. Nevertheless, manufacturers must be conscious of their price range constraints and choose influencers whose charges align with their advertising and marketing objectives. By forming profitable partnerships with TikTok influencers, manufacturers can faucet into the platform’s huge viewers and successfully leverage the ability of influencer advertising and marketing.

How do you discover the most effective TikTok influencers?

Discovering the most effective TikTok influencers in your model requires a strategic method to make sure alignment together with your advertising and marketing objectives and target market. One efficient methodology is to discover the platform’s ‘For You’ web page, which options trending TikTokers common with customers. Moreover, conducting focused searches utilizing related key phrases and hashtags can assist uncover influencers whose content material aligns together with your model. Using influencer advertising and marketing platforms also can streamline the method, offering useful insights into metrics, viewers demographics, and previous collaborations to determine appropriate companions. Assessing engagement metrics, analyzing model alignment, and contemplating micro-influencers are key components in making knowledgeable selections. Constructing robust relationships with influencers who share your model’s values can result in genuine and impactful collaborations, enhancing model visibility and fascinating your target market successfully. By leveraging TikTok influencers strategically, manufacturers can faucet into the platform’s immense attain and creativity to drive profitable advertising and marketing campaigns.

Who’s the highest TikTok influencer for humorous movies?

Sarah Cooper has established herself as one of many high TikTok influencers for humorous movies and comedic skits on the platform. Together with her distinctive humorousness and expertise for creating hilarious content material, she has amassed a big following of engaged viewers. By way of her comedic performances, lip-syncing, and inventive skits, Sarah persistently entertains her viewers and garners widespread appreciation for her comedic prowess. Her relatable and witty content material resonates with viewers, making her a favourite amongst these in search of laughter and light-hearted leisure on TikTok. As one of many main influencers within the humorous movies area of interest, Sarah Cooper continues to thrill and captivate audiences, solidifying her place as a high influencer within the TikTok group.

Who’s the most well-liked TikTok influencer for lip-syncing movies?

Charlie D’Amelio has risen to fame as probably the most common TikTok influencers, significantly recognized for her distinctive lip-syncing movies and fascinating content material. Together with her infectious vitality and spectacular dance strikes, she has captured the hearts of thousands and thousands of followers worldwide. Charlie’s expertise for syncing her lip actions with catchy songs and sound bites has made her a standout star on TikTok, incomes her widespread recognition and admiration. Her means to attach together with her viewers by means of relatable and entertaining lip-syncing movies has contributed to her immense reputation and steady development on the platform. As the highest influencer for lip-syncing movies, Charlie D’Amelio continues to be a driving power within the TikTok group and a job mannequin for aspiring content material creators.

Who’s the highest-paid influencer on TikTok?

Charlie D’Amelio is undeniably one of many highest-paid influencers on TikTok, and her spectacular earnings are a testomony to her immense reputation and affect on the platform. With over thousands and thousands of followers on TikTok and an enormous presence on different social media platforms like Instagram, she has develop into a sought-after determine for manufacturers and advertisers. Her means to attach with an unlimited and engaged viewers has made her a profitable alternative for partnerships and endorsements, resulting in substantial monetary success for the younger influencer. Because the highest-paid influencer on TikTok, Charlie D’Amelio’s affect extends past the app, making her a outstanding determine on this planet of social media advertising and marketing and digital leisure.

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